Jeans.
牛仔裤。
When my great-grandparents were growing up, jeans were only worn by poor people and labourers. It was cheap and highly valued as work wear because of its durability. The term “jeans” has been in use since the early 1600s, where it was used as a catch-all term to describe the “rough clothing worn by working men”.
我的曾祖父母长大的那个年代，只有穷人和体力劳动者才穿牛仔裤。牛仔裤很廉价，作为劳动服，因为耐穿所以备受称赞。“牛仔裤”一词可以追溯到17世纪早期，这个词很准确地描述了“劳工穿的粗糙衣服”。
The average farmer or labourer would thus wear something like this.
普通农民或劳工就穿成这样。
People from the middle class and upper echelons of society would never be caught wearing jeans. They wore suits often made of materials such as linens.
你永远不会看见中产阶级和上层社会的人穿牛仔裤，他们穿的套装通常是亚麻布料。
So when did jeans become trendy?
那么牛仔裤什么时候开始流行的呢？
Well according to one website, it was a group of factors.
一个网站给出了几点原因。
1. The expiration of a patent held by Levi’s in 1908 led to an influx of imitation jeans flooding the market.
1. 1908年李维斯专利到期因而导致高仿牛仔裤大量涌入市场。
2. The romanticization of the “cowboy lifestyle” made jeans popular.
2.“牛仔生活方式”的浪漫化使牛仔裤流行起来。
3. A third thing that helped denim jeans become popular, particularly overseas, was their popularity with servicemen in the 1940s and 1950s, who often liked to wear them when they were off duty.
3. 牛仔裤流行起来（尤其是在海外）的第三个原因是20世纪四五十年代牛仔裤在技工中广受欢迎，他们不上班时也经常喜欢穿。
4. And finally, the fourth thing that made jeans popular with the younger generation was the release of films like Rebel Without a Cause and The Wild One, in which the protagonists wore jeans as a way of rebelling against societal expectations. In the 1980s, interest in jeans went nuclear with the release of a series of sexually charged, strong armed ads.
4. 最后，第四个牛仔裤受到年轻人欢迎的原因是电影《无因的叛逆》和《飞车党》的上映，作为反对社会期望的一种方式，影片的主角都穿牛仔裤。到了80年代，随着一系列充斥着色情和暴力的广告的出现，人们穿牛仔裤的热情空前高涨。
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