INVESTIGATION REPORT
TO: Leonard Johnson,Sales Manager
From: John Lee
Date: September 28,2006
Subject: SALES PERFORMANCE OF THE BEIJING BRANCH
You expressed your concern and dissatisfaction at the poor performance of the Beijing Office.You instructed me to examine the causes of the decline in sales and recommend possible solutions.I visited the office and most of their major customers in the area,and these are my findings.
(1)Some of our major customers in Beijing have closed down,and some have moved to other areas.
(2)Other customers are thinking of moving to new towns such as Langfang.There are quite generous government incentives for movement to these and other developing zones.
(3)The Beijing Office has not kept an up-to-date mailing list for sending circulars to existing customers who have moved,or potential customers new to the area.
(4)The customers I visited were interested in more advanced intercommunication systems instead of the traditional model we supply them with at present.
Therefore,I recommend that the Beijing Office appoint a traveling salesperson,whose job will be to cover the northern part of China.He or she should contact our old customers at their new addresses,and should help in keeping the mailing list up-to-date.He or she should cooperate with the Sales Department in the Beijing Office to find new customers in the northern area.
In addition,I recommend that we begin to supply our customers with our latest intercommunication systems,as the demand for them is certainly increasing.
责任编辑：admin
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