市场上有啤酒销量萎缩经济必然低迷的看法。当失业率上升，企业随时裁员，作为一家之主的男性没心情与同伴吹水轰饮，大多买酒回家消愁，但在家中不能痛快狂饮更不能烂醉，于是啤酒销量大幅降低。

　　The frothy stuff might not be considered by most to be a luxury good, but when it comes to the basics at the grocery store, it seems to almost fall into the 'can live without' category. It turns out that recessions don't necessarily lead to a drop in demand; they lead to a different type of demand. Consumers switch from more expensive beer to the less expensive varieties, just like consumers switch from name-brand goods to the store-brand version. The consumption is there, but it's of the cheaper alternative.

　　大多数人可能不认为啤酒是奢侈品，但当谈到杂货店的基本用品时，它似乎几乎属于“没有它也能活”的商品。但事实证明，经济衰退不一定意味着需求的必然下降；它们也会刺激不同类型的需求。消费者从更贵的啤酒转向更便宜的种类，就像消费者从名牌商品转向商店品牌版本一样。消费是存在的，但这是一个更便宜的选择。

（责任编辑：admin）