日常生活里的GRE单词

　　不满于Facebook对于仇恨言论（hate speech）和的处理规则，最近各大广告金主爸爸们都对Facebook发起了一轮联合攻击，纷纷扬言在facebook系的社交媒体上停止推送广告。一些广告商只暂停7月份，还有一些更强硬的准备永久退出。

　　An effort to pressure Facebook to crack down on hate speech and misinformation has prompted dozens of advertisers to say they’ll stop spending on the platform. Here are some of the biggest companies involved.

　　根据纽约时报的统计，下列品牌都加入了这场针对facebook的Ad boycott。

　　Marketing giants like Unilever, Coca-Cola and Pfizer announced that they were pausing their Facebook advertising. That outcry has grown, hitting the company’s wallet.

　　outcry - 强烈抗议，大声疾呼。 中国有句老话讲的好，会哭的孩子有奶吃，往外哭出来，别人才能体会到你的抵抗。

　　很多人此前不满于小扎对于不标记特朗普的一些“有争议“言论，驳斥小扎的所谓“言论自由“的观点，一些人可能甚至认为小扎与恶魔站在了一边。

　　The effort involves dozens of advertisers, such as Honda, Verizon and Patagonia, that are displeased with the social media giant’s hands-off attitude toward posts from President Trump amid widespread protests against racism and police brutality.

　　hands-off 袖手旁观的

　　其实，如果是小扎袖手旁观就算了，问题是竞争对手和Trump硬刚，就显示出了小扎这个孩子“在商言商”的不讨喜。

　　Rivals like Twitter and Snap have recently moved to label or play down untruthful or incendiary posts from Mr. Trump on their platforms, but Facebook has resisted labeling his posts as hate speech or taking the messages down.

　　rival - 对手

　　play down - 减少

　　incendiary - 煽动的

　　但随着更大的抵制开始，即使谁财大气粗的facebook爸爸也不得不掂量掂量，自己到底能有多少力量和资本抗衡。

　　To contain the damage, Facebook began holding daily calls and sending emails to advertisers to soothe them, advertising executives said. Yet even as Facebook has labored to stanch the ad exodus, it is having little effect.The push from advertisers has led Facebook’s business to a precarious point.

　　contain - 遏制，阻止

　　soothe - 安抚安慰；

　　stanch - 止住，停止流出

　　precarious - 危险的

　　我们还可以再观察一下这一轮报道中，媒体对于安抚广告商这个意向的用词，全都是GRE级别的好词儿。

　　比如这里用到了appease

　　这里用到了mollify

　　再看这里，还有我们的老朋友placate

　　肯定是少不了reconcile 和conciliatory这个系列

　　那这场广告商爸爸们的集体出逃会给Facebook带来多少损失呢？

　　The top 100 advertisers on Facebook spent $4.2 billion on ads last year, or roughly 6 percent of the company’s total ad revenue, according to data cited in an investor note from Stifel. More than 70 percent of Facebook’s ad revenue comes from small businesses.

　　当然了，肯定也有一些“犬儒主义者”cynical的观点，认为广告商门这样落井下石，其实是掩盖自己已经被疫情拖垮，没有钱做广告罢了

　　Skeptics of the boycott have suggested that the companies participating are using the effort to deflect attention from how their advertising budgets have been decimated by the coronavirus pandemic.

　　deflect attention - 转移注意力

　　decimate - 破坏

　　小扎的价值观并不重要，重要的是广告商爸爸们该怎么想，这或许不该理解为成年人的委屈，而应是成年人的成年标志。

　　嗨，跟我们都没啥关系，反正我们大陆文化圈儿也不用facebook。

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