1. Positives of Advertising 广告的优点
Advertising is a key part of modern business 广告是现代商业的核心部分
Companies need to tell customers about their products
Advertisements inform us about the choices we have 广告给我们提供选择
Advertising is a creative industry that employs many people
Without advertising we would have less choice 没有广告我们的选择变少
Without advertising there would be higher unemployment
Advertising is a form of modern art 广告是一种现代艺术形式
People enjoy adverts
2.Negatives of Advertising
Advertising manipulates people 广告对人有操纵
It aims to persuade people that buying a product will make them happier 广告目的在于让人信服购买此产品变得更快乐
Advertisers focus on selling a brand image
They use glamorous, successful people
We now live in a consumer culture 我们现在处于一种消费文化
We are persuaded to follow the latest trend
We are encouraged to associate certain brands with a higher status Advertisers often aim their marketing at children Children can easily be influenced by advertisements.
Children put pressure on parents to buy them things 为了购买东西，儿童向家长施压
3.Opinions about Advertising
Advertising should be regulated 广告需要规范
Advertising aimed at children should be controlled or even banned 面向儿童的广告需要被监管甚至禁止
Unhealthy foods should not be marketed in a way that attracts children
Products that can be risk to healthy should display warnings 对健康有危害的产品需要警示
In some countries it is illegal to advertise cigarettes on television
Warnings must be displayed on cigarette packets 香烟壳上必须有警示
However, advertising is necessary in free market economies
It creates demand for products
Governments should only censor false information or products that are harmful
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