雅思写作资料：广告是否是人们趋同的根源

　　广告类+ 观点类：

　　Some people believe that advertisement discourages us from being different individuals by making us all want be or look the same，to what extent do you agree or disagree?有人认为广告使我们变得趋同，你是否认同这个观点?

　　解析题目：我们失去个性，变得相似是因为受到广告的影响。

　　写作思路：让步反驳：(让步观点的合理性，反驳其不合理)

　　首段：背景介绍 + 争议焦点 + 作家立场

　　Nothing has received more praise and abuse than advertisements. Although we may pride ourselves on good tastes, we are no longer free to choose the things we want, for advertisement exerts a subtle influence on us. So influential are various advertisings that some people argue that ads make us lose individuality. In this essay, I will endeavor to explore whether or not various advertisements wipe out our individual uniqueness.

　　解析：endeavor to do sth v 努力做……

　　解析：lose individuality v失去个性

　　解析：wipe out v 使消除

　　二段：让步原题观点的合理性：广告确实使得一些人变得相似。

　　Granted，I have to concede that many consumers，especially whose unwise buyers or impulsive teenagers，might be swayed by various advertisement campaigns and thus buy the similar goods. A case in point is that small phone sale booms early overnight and almost every individual owns an I-phone. It is conceivable that the fantastic pictures and witty slogans of ads is an indispensable contributing factors to such an uniform consumption of small phone. Therefore, it is never without reasons to believe that ads, to some extent, make us become similar with each other. Further, one’s sense of vanity, sometimes, contribute to people’s conformity. When confronted with the universally accepted notion that only material success can judge one’s social status, some adults like to follow the trend and purchase the same luxurious commodities, which also makes them look the same.

　　解析：sense of vanity n 虚荣心

　　解析：contribute to people’s conformity v 导致了人们的相似性

　　解析：follow the trend v跟风

　　解析：purchase the same luxurious commodities 购买相似的奢侈品

　　解析：luxury n 奢华

　　拓展：luxurious adj 奢华的

　　三段：反驳原题观点不合理性：广告不是人们趋同的根源。

　　What I want to rebut，however，is that it is rather groundless to simply believe that the impacts of ads are the root causes of people’s similarity. More people, those wise buyers or faithful consumers of one brand can successfully resist the temptation of ads, they tend to maintain personal favor in electronic products, daily consumption and so on. Still, as for those who have limited amount of money at their own disposal, they will wisely allocate their hardly earned money, thereby, the influence of ads exert a trivial impact on them. Last, such is human nature to stand out from the rest and pursue unique charm in terms of personal necessities，therefore，even rich people sometimes resist the popular brand，so，it is unfair to say ads make us become similar.

　　解析：such is human nature to do sth 做……是人之本性

　　解析：stand out from the rest 出类拔萃；与众不同

　　解析：so，it is unfair to say …… 说……是公平的；

　　尾段：总结作家立场：

　　To sum, personal consumption needs and abilities will determine their choice of buying. It is hard to say people’s similarities is only the result of advertisement campaign. When consumers have a wide range of choices, ads actually make them become different rather than identical.

　　解析：have a wide range of choices 有多元的选择

　　解析：advertisement campaign n广告宣传；广告营销

　　1. advertisement = advertising n 广告

　　2. TV commercial n 电视广告

　　3. advertisement campaign n 广告宣传

　　4. public-service ads = public –interest ads n 公益广告

　　5. rational consumers = wise buyers n理性的消费者

　　6. wise buying = rational consumption n 理性消费

　　7. ads produced by super stars n明星做的广告

　　8. makeup ads n化妆品广告

　　9. medicine ads n 药品广告

　　10. street flyers n 街头广告

责任编辑：admin